The much anticipated unveiling of the new re-branded Valuemart Supermarket took place amidst fun and fanfare in Calabar metropolis recently. The supermarket was unveiled by the adorable and delightful former first lady of Cross River State, Mrs. Obioma Imoke.

Mrs. Imoke, who is also owner of the retailer outlet, said the new store will boost the supply chain of retail goods in the state, while bringing development and best shopping experience closer to the people. She equally said that it will provide a unique platform for retailers and shoppers to connect, interact and network with one another.


The Valuemart Supermarket – renowned for providing genuine products at best value – offers varieties of products like Confectioneries, Groceries, Personal Care products, cleaners, cosmetics, home appliances, Fresh Produce,  African foods & Vegetables in the home assist pre-packed packages. Beverages, Frozen Foods, meats & vegetables.

A newly added cafe – D’City Cafe, for the relaxation of shoppers with a cozy lounge, wines & spirits amongst others.


The Supermarket located at Calabar Discount City mall on the popular Ndidem Usang Iso (Marian) road is easily accessible from all parts of Calabar and provides ample social, life-style and entertainment facilities for all categories of people. It boasts of adequate security and parking space, thereby making it an ideal place to shop, entertain and meet up with friends and family. Also, premium is placed on the use of modern security equipment and methods to ensure the safety of all shoppers.

Some of the first time visitors to the supermarket could not hide their excitement as they got free sim cards from MTN and the VALUEMART LOYALTY CARDS for extra shopping discount.


Valuemart seeks to make shopping convenient for her customers with the introduction of the SMART SHOPPER PROGRAM. With the same Loyalty card you could tele-order your goods, make payment via mobile App transfer and your shopping will be delivered to your door step in 2 hours within the Calabar Metropolis.

So what are you waiting for? Get going immediately to VALUEMART SUPERMARKET, your loyalty card awaits you, become a smart shopper and make life easier for you and your family. No more late dinners with the HOME ASSIST packs.

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