The world is ruled with unique and breathtaking ideas; these ideas have ruled the world till date.
A few men and women have proved beyond reasonable doubt that they are motivated, creative and poise in their works and art of ingenuity. They rise without fear of failure or of any kind of confrontation.
They are the ones who can start a movement and see to its successful attainment. They are the ones who are spurred by aspiration, doggedness, and possess the willpower to forge a path in the middle of our thick, congested and relentlessly flowing water like Nigerian.
For this and other reasons, we celebrate an embodiment of intellectual strength, unusual drive for excellence and perfection – Charles O’Tudor.
Charles O’Tudor hails from Creek Town in Odukpani Local Government Area of Cross River State. He holds a Bachelors degree in Sociology from the University of Jos and is an alumnus of the prestigious University of Witwatersrand, Johannesburg, where he bagged Certificates in Management and Measuring Organizational Strategies, Product Strategy and Brand Management. He is an Associate Member of the Advertising Practitioners Council of Nigeria [APCON] and an Associate Member, Nigerian Institute of Public Relations [NIPR].
O’Tudor widely celebrated as the Boss of The Intern, the first ever business reality TV show in Nigeria, sponsored by Bank PHB began his career in advertising and branding at Shops Bankole Sagie Advertising, where he had a three-year stint as advert executive. He became Deputy Manager at Explicit Communications (where he managed Multinational Accounts). He moved to become Client Services Manager at Solutions. In 2001, he founded ADSTRAT BMC, of which he has been Principal Consultant till date.
ADSTRAT has handled accounts of brands spanning the construction, aviation, fashion, telecommunications, banking, furniture, entertainment, education, hospitality and pharmaceutical industries. The firm, with two affiliates (Axle and Stratis) has crafted phrases and words like, Cerebral Filtration Processes, Processed thought to Finish, O2ygenation, Re O2ygenation and O2yculturation as the terminologies employed its day-to-day branding activities.
Under his leadership, ADSTRAT Consortium was inducted into the IN Network – a global network of leading advertising and brand management agencies with membership strength spanning 93 countries on all continents.
In April 2005, Charles O’Tudor was appointed a member of the Lagos State Health Advocacy Implementation Committee, “an initiative inaugurated to create necessary awareness on the availability of various free health care programmes and services put in place by the Lagos State government for public consumption.” O’Tudor’s ADSTRAT was endorsed by the State’s Commissioner of Health, Jide Idris, “to deliver on the promises of the Health Advocacy Implementation Committee.
Charles O’Tudor with former President Goodluck Jonathan
In 2011, this highly-cerebral brand strategist was engaged back home by former Governor Liyel Imoke as his brand and strategist during his electioneering campaign.
After elections, O’Tudor led a team of brand strategists that bid for and won Cross River State’s pioneer ‘Out of Home Media Project’ which was passed into law by the State House of Assembly, this lead to the birth of Cross River State Signage and Advertisement Agency (CRISSAA) and other state projects such as Department of Public Transportation (DOPT), Emergency Response Service (ERS) and Calabar Energy City (CEC).
He was one of the brains behind the now Carnival Calabar and was also appointed member of the Obudu Mountain Race Marketing Committee and Chairman of its Sub Committee on Brand Strategy, Marketing and Advertising by former Governor of Cross River State, His Excellency, Senator Liyel Imoke.
Charles O’Tudor successfully managed Cross River State brand for over 4 years.
He has driven strategy sessions in the 02ygenation of World Class brands, such as GT Bank, Afribank, First Atlantic Bank, First Inland Bank, Standard Trust Bank, NAL Bank, Chartered Bank, Manny Bank, Sosoliso Airlines, Tanmo Pharmaceuticals, Suburban Telecoms, Leatherworld, Oando, Genesis Group, Alpha Technologies, Ziklagsis Networks, Polo, Africa Movie Academy Awards [AMAA], Visa International, Abbey Building Society Plc, NIPR, CrossRiver State, Calabar Energy City [CEC], Trust Fund Pensions Plc, First Bank Branch Transformation Project, amongst several others.
O’Tudor has just recently been appointed by Africa Reinsurance Corporation as Brand and Strategy Consultant on its CSR initiative and insurance awareness campaign.
Charles O’Tudor with Former Lagos State Governor, Babatunde Fashola
In recognition of his dynamic efforts, Charles O’Tudor has been honoured by several organisations some of which include;
- Winner, Young Achievement Award, FAME Magazine
- Two-time winner, Young Achievement Award, CITY People Magazine
- Brand Consultant of the Year Award, CITY People Magazine
- Widely celebrated as the Boss of Bank PHB’s The Intern, Nigeria’s premier business reality TV show
- Fourth Inductee into the JCI (Lagos Chamber)
- Member, Board of Judges, The Future Awards.
- Member, Board of Trustees of the prestigious Records and Information Management Awareness [RIMA] Foundation.
- Member, Roundtable, the Wits Business School Alumni Association, University of Witwatersrand, Johannhesburg, South Africa.
O’Tudor is married with kids. He loves reading, writing and cerebral discussions. He also is a power- dresser, favouring strictly Black and very stylish ensembles. He changed his trademark look when he shaved his dreadlocks for which he had been known for decades.
Hope Obeten writes from Calabar, Cross River State