Renowned Cross River state born brand strategist, public speaker and the principal consultant at ADSTRAT Branding Management Consortium, Charles O’Tudor, has gone back to his roots.
Many years ago, O’Tudor ruled the advertising and branding sectors across Africa and beyond brandishing his trademark dreadlocks and suddenly decided to shave them off!
Coming full circle now, and after some years of carrying a clean shaven look with his famous white beards, the brand guru has gone back to the ‘locks.’
When asked about the inspiration behind his new look, O’Tudor stated that, “Years ago, I was inspired to sacrifice stuff that’s personal based on God’s blessings. I loved keeping my clean shave and hair and based on personal inspiration I decided to grow my hair. By the way, I am a natural dada, so growing out my hair was seamless.
“Fast forward to 2008; after carrying the dreadlocks and being known for them,  I was inspired to cut them off.  But one thing many people didn’t know was that I kept my natural locks that I shaved off, all these years.
“Some months ago, the nudge to go back to my locks came and I struggled with it for months, but that nudge was too strong so I dug up my dreadlocks and re-attached same.”
On what this new look represents for O’Tudor, he explained that it is “a deliberate but strategic reconnect to my inner being and essence”.
We look forward to seeing how long these locks would last and also what other new things Charles O’Tudor, aka the 02ygenator, has up his sleeves
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